Why Network Marketing Attracts Seniors
By Dr. Victoria Boyd
Why was Network Marketing (NM) the right choice for me? I had no intention of becoming a My Daily Choice/Hempworx affiliate - I just did what came naturally and authentically. After using it I talked about my experience and positive results from the CBD product. I had an inflammation problem and it solved it. And if you know anything about marketing, one of the most effective strategies is word of mouth recommendations - a testimonial of sorts. From there it snowballed into buying products for my friends and family, and me recognizing that this might be a good opportunity. But - that is not really what got me on board.
My passion was training or teaching others, to serve and help them get to another level. My initial thought was I wanted to help others relieve pain as it had done for me. Then I read a Forbes article* that spoke to me. It summed up perfectly why the NM industry and in particular why Hempworx had been like a magnet attracting me and ultimately a perfect fit. The article made me aware of needs I didn’t even know I had. Maybe you are in the same situation.
Let’s Talk Retirement: Taking financial considerations out of the retirement equation there are several additional gaps we as retirees experience which include feeling unfulfilled, bored or irrelevant. I didn't know it at the time but NM filled those gaps for me. It not only fostered a positive attitude and atmosphere, but also a lot of structure and activity. My company offers weekly calls, tons of interaction, and an annual conference. All of which gets me and other members out of the house, building knowledge and developing new skills, while offering me the opportunity to meet new people and deepen existing connections.
The Forbes article also pointed out how many retirees former life revolved around their work relationships and when that is gone they are often left lost and struggling to make the transition. Specifically, they struggle to jump start their health goals, to connect with new people, to learn new things, yet yearn to be a part of a community. As quoted from the article, “the average retiree is at least 25 pounds overweight, feels tired for some part of the day, may be moderately depressed about something, has low self-esteem in one or two areas of life, acknowledges they only kind of have a best friend, and overall lead pretty plain lives.”
Now this is not to say, network marketing can solve all your problems, and that every company in the industry is worth joining. What I am telling you is that the network marketing model is a low cost, widely available way to replace some of the psychological gaps you lose, and may not be able to develop on your own. The team building format of NM's can play a vital role in supplementing a person’s social network which is impacted by retirement.
As a baby boomer, you also may feel like I did. As I was transitioning from a 30+ year career I knew I wasn't ready to 'retire' but looked upon it as an opportunity to do things I had a passion for - on my own terms. I didn't want a job - I wanted a mission. So my journey began creating my retired life. When I entered the network marketing industry, I gained a new perspective.
Personally speaking, I love talking with people who are in this industry because they are always reading, posting, and sharing something inspirational. They have goals and are using the products that they sell to improve their life. This fosters a positive attitude and atmosphere, adds structure and activity, gets members out of the house, builds knowledge and develops new skills while offering them the opportunity to meet new people and deepen existing connections.
Health and Wellness based companies, in particular, are well positioned for retirees to enter with greater ease and success for two reasons. First, as we get older our own health becomes a focal point. We can speak from experience. Good health creates positive momentum. When people start to lose weight, have more energy, feel better and perhaps even get compliments, this all builds momentum. They see, feel, and hear the benefits of their efforts paying off which encourages them to stick with the changes they are making. We also talk about it, well I did. Hmmm, does that sound like a testimonial?
Second, there is the community group effect. For example, many seniors struggle to develop and stick with a new health, diet, and/or exercise program on their own. But when they do it in a supportive community with others, it’s much easier to get through the tough days and stay on track. Furthermore, by taking care of yourself, you are in a position to leave a better legacy than money could ever provide.
Now here’s the perk I haven’t even mentioned. You can earn commissions – MONEY
– while living a fulfilling life, helping others, being engaged, and for me – having fun!
My involvement with MDC/Hempworx has filled many of my mind, body, spirit and even some financial needs. It can do the same for you. Reach out and let’s have a chat. We would love to have you join Rock’s Tribe.
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